PARIS. Leha ho ne ho na le tšabo ea ho putlama ha moruo, maikutlo a pontšo ea morao-rao ea liaparo tsa mahlo a Silmo a ne a e-na le tšepo.
Mopresidente oa Silmo Amelie Morel o re palo ea ba bonts'ang le ba tlileng kopanong - baeti ba 27,000 - ba ne ba lekana le mofuta oa pele ho seoa. Ka 50% ea sephethephethe se tsoang kantle ho Fora, palo e kholo ea baeti ba tsoang Amerika le Middle East, ba neng ba le sieo pontšong pele lefu la seoa le qala, ba khutlile ka bongata.
Morel o itse: "E ne e le ntho e makatsang haholo. "Sena ke bopaki ba hore indasteri ea rona e ntse e hloka lipontšo 'me ke nako ea bohlokoa bakeng sa indasteri ka kakaretso."
"Re thabile haholo ho khutlela Silmo le batho ba bangata hakana," ho boletse Antonio Jove, hlooho ea Marcolin EMEA. "Khatiso ea selemong se fetileng e ne e ntse e angoa ke lithibelo tsa COVID-19 'me ho monate ho bona batho hona joale ... qetellong ba khutlela mekhoeng ea bona ... Likopano tse phelang li bohlokoa haholo indastering ea rona."
Indasteri ea optical e sebelitse hantle halofong ea pele ea selemo, 'me ba bonts'ang ba ne ba nyenyefatsa tšabo ea ho putlama ha moruo. Christelle Barranger, Mopresidente oa EssilorLuxottica EMEA Wholesale, o itse: "Ke nahana hore taba ena e tla ba setsi sa lipuisano, empa mohlomong Silmo ha se sethala sa lipuisano hobane se ne se thabisa haholo ka nako eo." ho bona Liqeto li ne li etsoa ka hloko e khōloanyane, [empa] ho ne ho boetse ho e-na le boikutlo ba ho ba le tšepo ea hore re tla feta.”
Moritz Krüger, mothehi-mmoho le CEO oa moetsi oa boleng bo holimo oa Jeremane oa Mykita, o itse: "Baemeli ba rona ba thekiso ba bile le lehlabula le monate mme re utloile hore bareki ho pota lefatše ba khotsofetse haholo ka thekiso. Boemo bona bo khotsofatsa haholo, kahoo re ka khona ho rekisa hape.
"Europe selemong sena e ne e tšoana le Amerika Leboea selemong se fetileng, kahoo ho bile le phetoho ea bohlokoa haholo," ho boletse Angelo Trocchia, molaoli ea ka sehloohong oa sehlopha sa Safilo, ea ileng a khutla ka mor'a ho tloha lenaneong selemong se fetileng. "Europe, re sebetsa hantle, empa Amerika Leboea ntho e 'ngoe le e' ngoe e tloaelehile, hobane selemong se fetileng ba bile le keketseho e kholo. Lefatshe lohle le lokile.”
O ile a tsoela pele: “Haeba ke sheba pele, ke tla ba hlokolosi haholoanyane …
Bashebelli ba re lik'hamphani tsa liaparo tsa mahlo li na le boteng bo matla lihlopheng tsa maemo a holimo le a ho kena. "Ho hlakile hore mabothobotho a ntse a eketseha, 'me ha puseletso [ea bongaka] e fokotseha, linyehelo tsa boemo ba ho kena le tsona li ntse li hōla ka potlako ka nakoana," Barranger o itse.
Ho sa le joalo, likhohlano tsa phepelo li ntse li le teng 'me ho lebelletsoe hore li tla ama litheko ho ea pele. "Inflation e ntse e phahama likarolong tse ling tsa lefats'e, kahoo re ntse re lekola hore na phello ena e tla ba efe le hore na re ka e fokotsa joang," ho boletse Barranger. "Re etsa sohle seo re ka se khonang ho monya inflation, 'me re hlokolosi haholo hore na re ka ama litheko joang." .
"Kea tseba hore boholo ba bahlolisani ba phahamisitse litheko tsa bona," ho boletse Krueger. “Ha re na ho nyolla litheko, bonyane eseng selemong sena. Re tla tlameha ho bona ntho e 'ngoe le e 'ngoe e tla ntlafala moo. ”
Ho kenyelletsoa ha thekenoloji ea ho tloha ho ea holimo le ho ea holimo e ne e le sehlooho se seholo sa pontšo ea matsatsi a mane, e ileng ea fela ka la 26 September, 'me ea fetoha sehlooho sa sebaka se secha sa motse oa digital. "Re batla ho ba koloi e thusang indasteri ea liaparo tsa mahlo hore e iketsetse phetoho ea eona ea dijithale," ho bolela Sebastian Brusse, CEO le motsamaisi oa boqapi ho Jaw Studio Lyon, ea thusang ho theha sebaka se secha.
EssilorLuxottica - e leng eona feela k'hamphani e kholo ea liaparo tsa mahlo e sebelisang likhalase tse bohlale ha e sebelisana 'moho le Meta ho Ray-Ban Stories - e senotse boqapi ba eona ba morao-rao, mohala oa liaparo tsa mahlo o etselitsoeng ka ho khetheha bakeng sa papali tlas'a laesense ea Oakley. Liforeimi li etselitsoe hore li apesoe ka li-headphones 'me li be le matsoho a tenyetsehang, ha lilense li sebelisoa ho ntlafatsa phapang ea skrine, ho kenyeletsoa libonoeng tsa OLED, le ho sefa leseli le leputsoa.
"Ha u nahana ka likhalase tse bohlale, batho ba re ke portal ea metaverse ea bokamoso, empa ba se ba ntse ba qala ho sebelisoa ka likhalase tse kang lipapali tsa video," Barranger o itse. "Seo se etsa hore ke rate likhalase tse bohlale: hosane li tla hokahanngoa le lefatše la dijithale."
Khamphani ea Skugga ea Sweden e bonts'a seo e reng e fetola theknoloji ea likhalase tse bohlale kaha li-module tsa eona li ka kopanngoa le mofuta ofe kapa ofe oa liforeimi. Alf Ericsson, Ofisiri e ka Sehloohong ea Lihlahisoa, o hlalositse hore sepheo sa rona ke “ha se ho theha theknoloji e lumellanang le sesebelisoa seo batho ba ke keng ba se sebelisa.” “Lilemong tse peli tse fetileng, re bone phetoho e khōlō boikemisetsong ba ho amohela [baetsi ba likhalase tsa mahlo ba hlokometseng hore] ho seng joalo lik’hamphani tse khōlō tsa theknoloji li ne li tla laola indasteri ea liaparo tsa mahlo ka tsela eo li neng li busa indasteri ea lioache ka eona.”
Kamora lilemo tse supileng tsa nts'etsopele, theknoloji e itokiselitseng tlhahiso e khona ho lekanya motsamao le maemo a tikoloho, ka mefuta e mengata ea melemo e ka bang teng tlase ho noka, ho tloha ho hakanya ho pepeseha ha mosebelisi tšilafalo le leseli ho fana ka tlhahisoleseling ea boemo le lipapali. hammoho le ecosystem e bulehileng bakeng sa baetsi ba lisebelisoa. Khamphani e amohetse khau ea maemo a holimo ea Silmo d'Or sehlopheng sa Technology Innovation/Connected Products.
Bashebelli ba bontša hore indasteri ea optical e liehile ho kenela leqhubu la theknoloji, haholo hobane boholo ba indasteri e ntse e laoloa ke lingaka tse ikemetseng tsa mahlo. "Optics hangata ke likhoebo tsa malapa 'me li ka hana theknoloji," ho boletse Cody Cho, motlatsi oa mopresidente oa papatso ea lefats'e ho Dita. "Mabapi le theknoloji, likhalase li morao ka lilemo tse tharo ho isa ho tse 'ne."
Letsoalloa la Silicon Valley, Cho esale a etsa hore data e be karolo ea lefats'e la Dita ka lilemo. O ile a re: "Re sebelisa theknoloji e ngata ho bolela esale pele.
Ka mohlala, li-heavyweight tse ling li ile tsa hlahisoa pontšong e khethehileng ea baeti ho bontša bokhoni ba bona e le lisebelisoa tsa ho nolofatsa ho odara le ho ntlafatsa tsamaiso ea thepa, eo e neng e le sehlooho sa tlhahiso ea Microsoft Director of Product Marketing Otman Chiheb.
Lilemo tse 'maloa hamorao, meralo e meholohali e se nang bezelless joalo ka Dita's Embra - mofuta oa pele o se nang bezelle bakeng sa basali ba lilemo tse 20 - e ea hlolla, ho latela moqapi Louis Lee, empa lilemo tse' maloa ka mor'a ho busa ha mefuta ea likhoele ka 2010, lets'oao le lona le ile la fetoha. ho acetate. liforeimi.
Letšoao lena le ipabola ka tlhokahalo ea liaparo tsa lona tsa mahlo tse majabajaba 'me le ntse le holisa mabenkele a lona a kantle ho marang-rang literateng tsa mabenkele a holimo, Cho o boletse, ka menyetla ea morao-rao ea Rodeo Drive e Beverly Hills le Brompton Road London. Cho o re k'hamphani e ikemiselitse ho bula mabenkele a mang a supileng kapa a robeli lilemong tse 'maloa tse tlang, e shebane le litoropo tse kang Miami, Las Vegas, Mykonos, Shanghai, Dubai le Singapore.
Ho nahana hape ka mefuta ea setso ke letšoao la mefuta e mengata ea Marcolin e kang Pucci le Zegna e entsoeng ka li-logos tsa bona tse ncha.
Ka kakaretso, baetsi ba liaparo tsa mahlo ba bone tlhokahalo e matla ea liforeimi tse nyenyane, tse lisekoere, lintlha tse khahlang mahlo, le phetoho ea ho tloha ho e ntšo ho ea ho e sootho, e seng e felile lilemong tsa morao tjena.
Phetoho ea boemo ba litsebi tse ling e hlakile. Shafiro, ea utloileng bohloko lilemong tsa morao tjena ka lebaka la ho lahleheloa ke lilaesense tse ngata tse ruisang haholo ho kenyeletsoa Dior, Gucci le Fendi, e ntse e hlophisa bocha potefolio ea eona ea lihlahisoa. Sehlopha se batla ho eketsa boteng ba sona sebakeng sa liaparo tsa basali, mohlala, Carolina Herrera, eo se saenneng le eena selemong se fetileng, hammoho le mefuta e meng ea mekhoa ea bophelo e kang Boss le Isabel Marant, hammoho le ka mefuta ea eona ea Polaroid le Carrera. . . Trocchia o itse: "Hajoale re bua ka batho ba bangata haholo, hajoale re ntse re sebetsa hantle, lilaesense tse ncha li tsamaea hantle, mangolo a tumello a ntse a tsamaea hantle, lihlahisoa tsa rona li tsamaea hantle ...."
Lik'hamphani tse ling tse kholo li hatetse pele molemong oa ts'ebetso. Safilo e ile ea hlahisa liforeimi le lilense tse entsoeng ka thepa ea Eastman Renew e sebelisoang hape ka lik'hemik'hale, ha Mykita e ile ea fetohela ho thepa ka har'a liforeimi tsohle tsa eona tsa acetate mme e ipolela hore ke eona ea pele ea ho etsa joalo moleng oa eona kaofela. tlaleho ea hoo e ka bang halofo ea potefolio ea bona, ha ea ka ea phahamisa litheko.
Morali oa Jamie Foxx o re "o ne a sa tsoa sepetlele libeke tse ngata" mme "o bapetse pickleball maobane."
Bareki ba hloahloa ba lahla litlolo tsa bona tsa sefahleho tse $90 molemong oa moisturizer ena e thibelang wrinkles e $6 ho tsoa ho lets'oao le amohetsoeng ke Jane Fonda.
WWD le Women's Wear Daily ke karolo ea Penske Media Corporation. © 2023 Fairchild Publishing LLC. Litokelo tsohle li sirelelitsoe.
Nako ea poso: May-18-2023