PARIS. Ho sa tsotellehe tšabo ea ho putlama ha moruo, maikutlo a pontšong ea morao tjena ea Silmo ea lieta tsa mahlo a ne a le tšepo.
Mopresidente oa Silmo, Amelie Morel, o itse palo ea batšoantšisi le ba bileng teng - baeti ba 27,000 - e lekana le mofuta oa pele ho seoa. Kaha 50% ea sephethephethe e tsoa kantle ho Fora, palo e kholo ea baeti ba tsoang Amerika le Bochabela bo Hare, ba neng ba le sieo pontšong pele seoa se qala, ba khutlile ka bongata.
“E bile ntho e makatsang haholo,” ho boletse Morel. “Sena ke bopaki ba hore indasteri ea rona e ntse e hloka lipontšo 'me ke motsotso oa bohlokoa bakeng sa indasteri ka kakaretso.”
“Re thabile haholo ho kgutlela Silmo le batho ba bangata hakana,” ho boletse Antonio Jove, hlooho ya Marcolin EMEA. “Khatiso ya selemo se fetileng e ne e ntse e angwa ke dithibelo tsa COVID-19 mme ho monate ho bona batho jwale… qetellong ba kgutlela ‘mekgweng’ ya bona… Diboka tse phelang di bohlokwa haholo indastering ya rona.”
Indasteri ea mahlo e sebelitse hantle karolong ea pele ea selemo, ka batšoantšisi ba nyenyefatsa tšabo ea ho putlama ha moruo. Christelle Barranger, Mopresidente oa EssilorLuxottica EMEA Wholesale, o itse: “Ke nahana hore taba ena e tla ba bohareng ba puisano, empa mohlomong Silmo ha se foramo ea puisano hobane e ne e le monate haholo ka nako eo.” ho bona Liqeto li ne li etsoa ka hloko haholoanyane, [empa] ho ne ho boetse ho e-na le maikutlo a ho itšepa a hore re tla feta.”
Moritz Krüger, mothehi-'moho le CEO oa moetsi oa boleng bo holimo oa Jeremane Mykita, o itse: “Baemeli ba rona ba thekiso ba bile le lehlabula le monate 'me re utloile hore bareki lefatšeng ka bophara ba khotsofetse haholo ke thekiso. Boemo boa khotsofatsa haholo, kahoo re ka rekisa hape.”
“Yuropa selemong sena e ne e tšoana le Amerika Leboea selemong se fetileng, kahoo ho bile le tsosoloso ea bohlokoa haholo,” ho boletse Angelo Trocchia, motsamaisi e moholo oa sehlopha sa Safilo, ea ileng a khutla kamora ho tloha lenaneong selemong se fetileng. “Yuropa, re ntse re etsa hantle, empa Amerika Leboea ntho e 'ngoe le e 'ngoe e tloaelehile, hobane selemong se fetileng ba bile le keketseho e kholo. Lefatše lohle le lokile.”
O tswetse pele: “Haeba ke sheba pele, ke tla ba hlokolosi haholoanyane … Inflation e qala ho bonahala, mme ke nahana hore qetellong ya selemo re tla bona kamoo bareki ba qalang ho arabela kateng ho yona.”
Bashebelli ba re lik'hamphani tsa ho roala mahlo li na le boteng bo matla makaleng a maemo a holimo le a pele. "Mabothobotho a ntse a eketseha ka ho hlaka, 'me ha puseletso [ea bongaka] e fokotseha, linyehelo tsa maemo a pele le tsona li ntse li hola ka potlako ka nakoana," ho boletse Barranger.
Ho sa le jwalo, kgatello ya ketane ya phepelo e ntse e le teng mme ho lebelletswe hore e tla ama ditheko ho ya pele. “Theko e phahameng e ntse e nyoloha dikarolong tse ding tsa lefatshe, kahoo re ntse re lekola hore na tshusumetso ena e tla ba efe le hore na re ka e fokotsa jwang,” ho boletse Barranger. “Re etsa sohle se matleng a rona ho amohela infleishene, mme re hlokolosi haholo ka hore na re ka ama ditheko jwang.”
“Kea tseba hore boholo ba bahlolisani ba phahamisitse litheko tsa bona,” ho boletse Krueger. “Re ke ke ra phahamisa litheko, bonyane eseng selemong sena. Re tla tlameha ho bona ntho e 'ngoe le e 'ngoe e tla hlaha moo.”
Ho hlahisoa ha mahlale a ho tloha tlase ho ea holimo le ho tloha tlase e ne e le sehlooho se seholo sa pontšo ea matsatsi a mane, e ileng ea fela ka la 26 Loetse, 'me ea fetoha sehlooho sa sebaka se secha sa motse oa dijithale. "Re batla ho ba koloi ea ho thusa indasteri ea lieta tsa mahlo ho etsa phetoho ea eona ea dijithale," ho bolela Sebastian Brusse, CEO le motsamaisi oa boqapi ho Jaw Studio Lyon, ea thusang ho bopa sebaka se secha.
EssilorLuxottica – k'hamphani e le 'ngoe feela e kholo ea mahlo e sebelisitseng likhalase tse bohlale ha e sebelisana le Meta ho Ray-Ban Stories – e senotse boqapi ba eona ba morao-rao, letoto la mahlo a etselitsoeng lipapali ka ho khetheha tlas'a laesense ea Oakley. Liforeimi li etselitsoe ho aparoa ka li-headphone 'me li na le matsoho a tenyetsehang, ha lilense li sebelisoa ho ntlafatsa phapang ea skrine, ho kenyeletsoa le lipontšong tsa OLED, le ho sefa leseli le leputsoa.
“Ha o nahana ka likhalase tse bohlale, batho ba re ke monyako o lebisang phetohong ea bokamoso, empa li se li qalile ho sebelisoa likhalaseng tse kang lipapali tsa video,” ho boletse Barranger. “Seo se etsa hore ke chesehele likhalase tse bohlale: hosane li tla be li hokahane le lefats'e la dijithale.”
Khamphani ea Sweden Skugga e bontša seo e reng ke ho fetola theknoloji ea likhalase tse bohlale kaha li-module tsa eona li ka kopanngoa le mofuta ofe kapa ofe oa liforeimi. Alf Ericsson, Mohlanka e Moholo oa Lihlahisoa, o hlalositse hore sepheo sa rona ke "eseng ho haha theknoloji e lumellanang le sesebelisoa seo batho ba ke keng ba se sebelisa." "Lilemong tse peli tse fetileng, re bone phetoho e kholo boikemisetsong ba ho amohela [bahlahisi ba likhalase tsa mahlo ba ileng ba hlokomela seo] ho seng joalo lik'hamphani tse kholo tsa theknoloji li ne li tla laola indasteri ea likhalase tsa mahlo ka tsela eo li neng li busa indasteri ea lioache ka eona."
Kamora dilemo tse supileng tsa ntshetsopele, theknoloji e itokiselitseng tlhahiso e kgona ho lekanya motsamao le mabaka a tikoloho, ka melemo e mengata e ka bang teng, ho tloha ho hakanya ho pepesehela ha mosebedisi tshilafatso le lesedi ho isa ho faneng ka tlhahisoleseding ya boemo le dipapadi, hammoho le tikoloho e bulehileng bakeng sa bahlahisi ba di-app. Khamphani e fumane kgau e tummeng ya Silmo d'Or sehlopheng sa Theknoloji ya Ntjhafatso/Dihlahiswa tse Hokahantsweng.
Bashebelli ba supa hore indasteri ea mahlo e bile le nako e liehang ho kenella mokhoeng oa theknoloji, haholo-holo hobane boholo ba indasteri bo ntse bo laoloa ke litsebi tsa mahlo tse ikemetseng. "Hangata li-optical ke likhoebo tsa malapa 'me li ka hanela theknoloji," ho boletse Cody Cho, motlatsi oa mopresidente oa papatso ea lefats'e ho Dita. "Mabapi le theknoloji, likhalase li saletse morao ka lilemo tse tharo ho isa ho tse 'ne."
Kaha ke letsoalloa la Silicon Valley, Cho o ’nile a etsa hore data e be karolo ea lefatše la Dita ka lilemo tse ngata. “Re sebelisa theknoloji e ngata ho bolela esale pele,” o boletse joalo.
Mohlala, dieta tse ding tse boima tsa mahlo di ile tsa hlahella pontshong e ikgethang ya baeti ho bontsha bokgoni ba tsona e le disebediswa tsa ho nolofatsa ho odara le ho ntlafatsa tsamaiso ya thepa, e leng taba e neng e le sehlooho sa nehelano ke Motsamaisi wa Microsoft wa Papatso ya Dihlahiswa Otman Chiheb.
Lilemo tse 'maloa hamorao, meralo e fesheneng e se nang mabenyane a maholo joalo ka Dita's Embra - mohlala oa pele o se nang mabenyane bakeng sa basali feela lilemong tse 20 - e khahla, ho ea ka moqapi Louis Lee, empa lilemo tse 'maloa ka mor'a puso ea mehlala e nang le likhoele ka 2010, lets'oao lena le ile la fetohela ho liforeimi tsa acetate.
Letšoao lena le sebelisa monyetla oa tlhoko ea lieta tsa lona tsa mahlo tsa mabothobotho 'me le ntse le atolosa mabenkele a lona a sa sebelisoeng inthaneteng literateng tsa mabenkele tsa maemo a holimo, ho boletse Cho, ka li-bulge tsa morao tjena ho Rodeo Drive ho Beverly Hills le Brompton Road London. Cho o itse k'hamphani e ikemiselitse ho bula mabenkele a mang a supileng kapa a robeli lilemong tse 'maloa tse tlang, e shebane le metse e kang Miami, Las Vegas, Mykonos, Shanghai, Dubai le Singapore.
Ho nahana bocha ka mabitso a setso ke letshwao la mabitso a mangata a Marcolin a kang Pucci le Zegna a entsweng ka mabitso a bona a matjha.
Ka kakaretso, baetsi ba meaparo ea mahlo ba bone tlhoko e kholo ea liforeimi tse teteaneng, tse bōpehileng joaloka sekwere, lintlha tse khahlang mahlo, le phetoho ho tloha botšo ho ea bosootho, e seng e le sieo morao lilemong tsa morao tjena.
Phetoho maemong a litsebi tse ling e totobetse. Shafiro, e bileng le mathata lilemong tsa morao tjena ka lebaka la tahlehelo ea mangolo a mangata a phaello ho kenyeletsoa Dior, Gucci le Fendi, e ntse e hlophisa bocha pokello ea lihlahisoa tsa eona. Sehlopha sena se batla ho eketsa boteng ba sona lefapheng la liaparo tsa basali, mohlala, Carolina Herrera, eo se saenneng le eena selemong se fetileng, hammoho le mabitso a mang a mekhoa ea bophelo a kang Boss le Isabel Marant, hammoho le ka mabitso a eona a Polaroid le Carrera. . "Re hlile re akaretsa mefuta e mengata haholo hona joale," ho boletse Trocchia, "Hona joale re ntse re etsa hantle, mangolo a macha a ntse a tsamaea hantle, mangolo a khale a ntse a tsamaea hantle, mabitso a rona a ntse a tsamaea hantle…."
Lik'hamphani tse ling tse kholo li hatetse pele ho tsitseng. Safilo e bontšitse liforeimi le lilense tse entsoeng ka thepa ea Eastman Renew e sebelisitsoeng hape ka lik'hemik'hale, ha Mykita e fetohetse ho thepa e liforeiming tsohle tsa eona tsa acetate 'me e ipolela hore ke ea pele ho etsa joalo ho pholletsa le moeli oa eona kaofela. E etsa hoo e ka bang halofo ea potefolio ea bona, ha ea ka ea phahamisa litheko.
Morali oa Jamie Foxx o re "ha aa ka a tsoa sepetlele ka libeke tse ngata" 'me "o bapetse pickleball maobane."
Bareki ba maemo a holimo ba lahla litlolo tsa bona tsa sefahleho tse $90 ho ea ho sesebelisoa sena sa ho nolofatsa letlalo se khahlanong le matheba a masoba se tsoang lets'oeng le amohetsoeng ke Jane Fonda.
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Nako ea poso: Mots'eanong-18-2023